Alex Sirota is a pioneer in using the cloud to meet the needs of small- and medium-sized business (SMBs). He has a BSc in computer science from the University of Michigan and has worked as a product manager at two internet startups. As the founder of NewPath Consulting, he helps SMBs with business-relevant technology advice, implementation services and education to optimize business activities using the cloud. Alex plays the trumpet and is the president of the University of Michigan Alumni Club of Toronto.