B.C. success story: Salt N Sear Catering

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Recipe for startup success

Jean Jacques Kabuya is the head chef and owner of Salt N Sear Catering in Vancouver. Jacques has been catering out of the lower mainland since 2017, using fresh ingredients grown right in B.C. A former hotel chef, he caters everything from intimate dinners for two to wedding and graduation receptions. Jacques was featured in GoDaddy Canada’s video series “Moguls in the Making.”

The story of Salt N Sear Catering

How did your business get started?

Working in the hotel industry right out of culinary school, I worked long hours and every holiday. I knew this wasn’t the lifestyle I wanted if I got married and had family.

Then friends and family started hiring me to come cook for dinner parties.

 

Chef Jean Jacques Kabuya of Salt N Sear CateringI started to love it and wanted to find more events. This is when I knew it was time to leave the hotel industry and start a catering business.

Related: A day in the life of caterer Jean Jacques Kabuya

Tell your company story, from startup to now

Salt N Sear Catering first started as a home-based business from my apartment in Vancouver. I didn’t know how to start a business or run my own company, so I started searching for people to advise me and push me
in the right direction.

Once I had formed a corporation and found the correct licensing, I needed a way to bring information to my future clients.

Salt N Sear Catering Website Home Page
Jean Jacques Kabuya built his website using GoDaddy’s website builder tool.

A friend referred me to GoDaddy to start my website and the rest is history! I was able to create a site where I could express who I am and what my company has to offer.

Beyond the kitchen

What is your business philosophy in a nutshell?

Salt N Sear’s philosophy is to create memories with conversation and amazing food. GoDaddy is the key to starting that conversation.

What online tools do you use for your business?

I use GoDaddy for our website and email, and Facebook and Instagram for advertising. Social media is one of our main tools to market the business but our website is crucial for people who either don’t use social media or as a space for people to learn more about our business after viewing our social media.

How do you use each of these tools?

Our website brings all the information about our company together in one spot so our clients can learn about us and what to expect. We focus on developing wholesome relationships with our clients to help bring their vision to life, not simply just providing food for their events. For example, when people reach out via our Contact Us page, we ask for additional event information as a starting point of that relationship.

Jean Jacques Kabuya at Work in the Kitchen

In addition, we specifically use GoDaddy’s Websites + Marketing tool which integrates websites, marketing and ecommerce tools to help us achieve our business goals. We were able to easily set up our website, link to our social channels and use built-in tools like email marketing to easily reach and engage customers.

Having an online presence has been crucial for our business. Using GoDaddy’s products and services has allowed us to focus on our business, rather than having to tell every potential client about our company.

Pearls of wisdom

Do you have any advice for someone who’s just starting a food business?

Yes! Learn how to network and introduce yourself and your company to as many people as you can.

I wish I would have known how much I needed a strong team to get me where I am. Without my business partner and my colleagues, I wouldn’t be where I am today.

Thanks for chatting with us Jacques! See what’s cooking at Salt N Sear Catering on Instagram or Facebook.