Like most modern businesses, the medical and health industries rely on the internet to get things done. Hospitals, clinics, pharmacies, labs, medical device producers — all use websites to communicate with partners, patients, suppliers and others. But many in the industry might not know that they’re no longer limited to .ca, .org or .com for their web addresses. Now there are dozens of health domain names to choose from.
Dot health ushers in a new era
A few years ago, the best options for healthcare providers looking to name their websites were few. And imagine your disappointment if you typed your clinic’s name into the box below, only to find that your .ca, .org or .com was unavailable.
Check your domain name availability here
Domain names are like fingerprints; they are unique. Only one business or individual has the right to use a particular domain name at any given time. Domain name availability has actually caused businesses to rename themselves, simply so they could get a .ca or .com that matched.
New domain extensions to the rescue
Hospitals, clinics, GPs, labs and pharmacies now have many more options for web addresses. For example:
These extensions haven’t been around as long as .ca, .org and .com so there are still fresh, original domain names to choose from.
Tips on choosing health domain names
Regardless of which domain extension you choose, there are a few things to keep in mind. The best domain names are:
- Short and easy to spell. People often verbally share web addresses. The longer/more complex it is, the more likely the listener will get it wrong.
- Free of numbers and hyphens. No one can ever remember where they go.
- Location-specific, as people searching for health services often include their city. Add your city before the dot or after, if you’re lucky enough to be located in .quebec.
Consider registering multiple domains
There are distinct advantages to registering more than one domain name for your medical practice:
- People typing web addresses on small screens are liable to misspell them. By registering common misspellings of your domain name, along with the correctly spelled version, you’ll capture everyone who’s searching for you.
- Different extension can be used for discrete parts of your facility.
For example, one hospital might register:
- .hospital for the hospital itself.
- .surgery for the surgical wing.
- .foundation for the hospital’s foundation.
Put the name of your hospital before the dot in all three cases for consistent branding. Then just forward the additional domain names to your primary domain. All those who type any of the variations will be sent to the same place — your business website.
These are challenging times for health providers
The healthcare industry is going through some exciting times. From the use of artificial intelligence for imaging, to wearable devices and apps that tell doctors how regularly their instructions are being followed, medical technology is making huge strides.
But health care in Canada also faces significant challenges, including:
- Skyrocketing demand for senior health services.
- Long wait times.
- Retiring health professionals who are leaving vacancies.
- Continued cyberattacks on health-related businesses, as hackers aim for patient data.
But for every challenge, there’s a new opportunity. Use the new domain extensions above to distinguish your practice, pharmacy or supply company from the rest … and prosper.