Web marketing grows up

NewsCategory
6 min read
Cate Barker

If you’re starting a small business, you probably already know you need a website. But a sleek and modern website is just the beginning. To really succeed, you need to be an expert at web marketing — social, email, Yelp, the works. And who has the time for that?

Allow me to introduce you to the next generation of web marketing tools: GoDaddy Website Builder.

When it’s just you, keeping all the plates spinning at once can be a real challenge. There are products to create, supplies to source, space and equipment to be found and paid for. Many entrepreneurs run out of gas by the time they get to promoting their new ventures.

That’s what makes GoDaddy Website Builder so great. It comes with all you might expect:

  • An easy website or web store builder with blog, email marketing, social, Google and Yelp
  • Always-on hosting that loads your pages quickly
  • SSL security to keep your website on Google’s good side

What you might not expect is GoDaddy InSight™, an intelligent learning system that serves up expert tips just for you.

This smart tool bases its recommendations on data gleaned from millions of businesses like yours.

It’s like having an expert with you every step of the way.

Website building comparison table

All. You. Need.

GoDaddy makes life a little easier for makers and entrepreneurs everywhere with GoDaddy Website Builder. It’s got all you need to get your business running on all cylinders:

  1. A website you build on any device.
  2. Advice from smart technology.
  3. Help talking to search engines.
  4. More socialising in less time.
  5. Live help from GoDaddy Guides.

Now let’s dig into the juicy details of this all-in-one web marketing toolkit.

Your one-stop web marketing kit

Web Marketing W+M Infographic

Over the 20 years we’ve worked with entrepreneurs, we’ve noticed a pattern. Many are very good at what they’re passionate about — knitting baby sweaters, say, or brewing the perfect ale. Most know nothing about how to bring the world’s attention to it.

That’s where we come in. Whether your business is a side gig or a full-time life partner, GoDaddy Website Builder makes it easy to look great in all the places that matter.

Within 12 months, U.S. customers using Website Builder saw an average increase of 18% in business revenue.

Check out all you get with Websites Builder.

1. A website you build on any device

Web Marketing Fogue Studios and Gallery

Easier, slicker, more elegant. That’s what you’ll find in our site builder. We’ve expanded our template gallery with modern layouts. We’ve also made the builder easier to use — just point, click and type to make changes to any design.

  • Choose from 100+ modern templates tailored to your industry
  • View your chosen template across 20+ filters, each with a different look
  • Replace any photo with any of thousands in our free gallery (or your own)
  • Toggle between Preview and Edit until every word and photo is just as you want
  • Publish your new website with a single click

Got things to sell? Website Builder leads you through the process of building an online store, including selecting your shipping options and enabling all major credit cards plus PayPal and Apple Pay.

2. Advice from smart technology

We know that every business has unique goals. An insurance agent is probably looking to establish a trustworthy reputation online, while a local coffee shop might want to start selling its custom roasts to a global market.

GoDaddy InSight is a smart learning system that provides data and guidance based on your industry and goals. This tool crunches data from millions of websites, then serves it up in bite-size chunks. InSight’s algorithms craft an Action Plan tailored to your particular business.

Your Action Plan lists the actions that will make the greatest difference to your business.

Web Marketing Reviews

To know if it’s working, you only have to watch the InSight Score on your Website Builder dashboard. This figure shows how your business is doing compared to others in your industry and region.

You can also consult the dashboard to:

  • Monitor your website traffic
  • Read and respond to social media posts
  • Confirm appointment bookings

You can even watch reviews from Google, Yelp and Facebook as they come in and set reminders so you don’t forget to respond.

3. Help talking to search engines

Most people find websites by googling terms like “discount kids clothes,” “dog walker vancouver” or “best diners near me.” That’s why Website Builder comes with a search engine optimization (SEO) tool built in.

Google bots read websites differently than humans do, so the SEO tool inserts all the things behind the scenes that search engines like Google and Bing look for. Simply follow the prompts to move your website listing closer to the top of page 1 for your keywords.

Websites with GoDaddy SEO get 2.5x the traffic as GoDaddy websites without it.

Website Builder also lists your business name, address and phone number, hours, and web address directly with Google. This will help your business show up on Google Maps.

4. More socialising in less time

There was a time when web marketing took hours. Not anymore. With Website Builder, it only takes a few clicks to update your existing Facebook Page or generate a new one to match your new website.

But it doesn’t stop there — we suggest ideas to share on your Facebook Page to pull casual browsers in. If you have a store, you can handpick products for posting on Facebook with a few clicks.

You can also connect to Instagram to easily monitor your account activity right from the dashboard.

Email marketing continues to be one of the most cost-effective communication tools around and we’ve got you covered here as well. Quickly create a series of emails (e.g. welcome, thank you for ordering) with the built-in email marketing tool included with Website Builder, then schedule them for automatic delivery.

Share the same messages across email, Facebook, Google and Yelp — all from one dashboard.

Divide your mailing list up according to purchase history to better customise your messages. Automated appointment reminders go out even while you sleep.

5. Live help from GoDaddy Guides

Web Marketing Facebook Stats

If inspiration strikes at 2 a.m. our award-winning customer support reps are ready to help in French or English. Call or chat us up for help bringing your idea online anytime.

Prefer to do your own digging? Check out the thousands of how-to articles in our Support Library and on our blog. We also have a lively user community where you can get (and give) ideas, answers and tips on all things small business.

Create your site for free today. Pick a plan later

Get started today with a free trial to play with all the features of this one-stop web marketing toolkit. We won’t even ask for your billing information. If you’re not sold after 30 days, just let your free trial expire. No harm, no foul.

A brilliant site is just the beginning. Take your idea further and check out how you can start a free website today.