It could be said that starting a business is a favourite Canadian pastime. One that begins during childhood with a pop-up lemonade stand.
Trying to sell homemade drinks to neighbours on a sweltering summer day quickly becomes a hard lesson in the art of the pitch.
While it may not be considered entrepreneurial at the time, it subconsciously teaches youth about supply and demand, customer service, and how lemonade – the product – isn’t for everyone.
Canadian startup story: Kerin John, founder of Black Owned Toronto
Early lessons in business
All across Canada, children are casually introduced to fractions of business development and those experiences can often shape the way youth look at the world. We see it happen every day.
Tinkering with computer software evolves into launching an app we can’t live without. The interests children have and the skills that they build can empower them to start their own companies once they begin to mature and refine their own talents.
More and more we’re seeing young people launch their own companies. Some big, some small. Some on purpose, and some accidental. It’s this robust foundation that places Canada as one of the most entrepreneurial nations in the world.
Canadian startup story: Charles Fortier and Nathalie Laroche, co-owners of Ferme Sanglier Des Bois
State of entrepreneurialism in Canada
A 2019 study prepared by the Economic Analysis team of the Business Development Bank of Canada (BDC) indicated that one out of 430 Canadians started a business in 2018. This is a significant increase over what has been called a decade of stagnation.
You may be surprised to learn that Canada has more than 1.1 million small and medium-sized enterprises (SME).
On top of that, SMEs employ 10.7 million Canadians … and this mighty workforce contributes roughly $1 trillion to Canada’s gross domestic product.
If that doesn’t deserve a standing ovation, I don’t know what does.
Small businesses are a mighty force that shapes Canada’s urban, rural and semi-rural communities.
Veering from traditional norms
Think of it this way. Over 40 years ago, women accounted for 11% of entrepreneurs. At the time of the BDC’s report, it was estimated to be hovering around 28%. This significant shift is just one of many.
There’s a new wave of entrepreneurs who are raising the bar and solving problems in innovative ways.
Just who are these entrepreneurs? In 2018, the BDC report revealed that:
- 3.6 out of 1,000 newcomers started a business
- 3.3 out of 1,000 young Canadians started a business
- 1.8 out 1,000 women started a business
- 1.4 out of 1,000 older Canadians started a business
Canadian startup story: Sara Koonar, co-founder of Platform Media
Diversity first and foremost
Canada is known internationally as a culturally diverse country. One that embraces newcomers and creates opportunities for business development. Peace by Chocolate, a Syrian-Canadian chocolatier business in Antigonish, Nova Scotia, is an example of one such company.
As the story goes, it was 2012 when Tareq Hadhad was forced to flee Syria due to civil war. His father’s chocolate company in Damascus, the family’s livelihood, was bombed.
After eight months of being in Canada, Tareq and family were able to start a new chocolate company in their new hometown. Today, Peace By Chocolate continues the family legacy and ships chocolate all around the world.
The BDC’s Index of Entrepreneurial Activity noted that such activity was twice as high among newcomers when compared to those born in Canada (2018). It’s a trend that’s predicted to grow, especially if 80% of Canada’s population growth is due to immigration.
Canadian startup story: Sameer Chunara, owner of St. George Physiotherapy Clinic
The art of the side hustle
According to the Canadian Youth Business Foundation, millennials are reshaping Canada’s small business landscape faster than any other generational cohort — and they’re twice as likely to start a business.
While millennials didn’t coin the phrase ‘side hustle,’ they are the generation that openly embraced it as a way of life.
For many, the side hustle became an avenue to explore multiple passions outside the scope of a university degree or a college diploma. Generating passive income from a passion project made entrepreneurialism easy, as it was internally driven by personal motivation.
What made all of this possible were advancements in technology and the internet.
Easy-to-create websites with eCommerce functionality made it possible to start a business from home without actually having to own or rent a brick-and-mortar building. This significantly reduced the costs once required to start a business.
On top of that, the creative social economic culture boomed with the emergence of websites like Etsy, where creative-types can launch a shop alongside other like-minded businesses. Through product association, it made it easier for crafters, antique dealers and custom fashion designers to be discovered.
Canadian startup story: Kidisha Joseph, founder of Soi Official
Big cities and small towns
It’s only natural to think of Canada’s largest cities – Toronto, Montreal and Vancouver – as the epicentres for entrepreneurism. They have well-educated workforces, are ripe with natural resources, have strong tech scenes, and embrace people from all over the world due to their international appeal.
What’s often overlooked are the rural and semi rural regions outside of each mega centre, and all of the provinces and territories in between.
The goal for both organizations is to, “champion, connect, and support rural entrepreneurs across the country in order to create a more inclusive Canadian startup ecosystem.”
It is through strategic partnerships such as this that Canada is able to thread an entrepreneurial frame of mind throughout the country. One that spans generations and embraces newcomers.
There’s no shortage of resources and mentorship opportunities for youth. Be it a casual side hustle at a local artisan market or launching an online second-hand clothing boutique, the supports are in place to assist youth with developing their startups.
Two parts hard work, one part luck
As BDC mentioned in their 2019 report, one third of new businesses fail within five years. Of those, one in two remain open after 10 years. While these statistics may seem grim, serial entrepreneurs know that failing is part of the path to success. Trying, and trying again, is part of the alchemy of any business owner’s success.