@JLN5958
That is a question every website owner has asked and then has to determine. And it's a pretty detailed and ongoing process.
What you do is keyword research to determine what those who are looking for what you have offer are using to find sites like yours. There are several sites that can give you insights into that.
You can start with AnswerThePublic. ATP is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud.
You input what you think folks may use and you'll see what they are actually using. Then it is your job to integrate those terms/phrases properly into your site.
HTH! 😉
Judith"No guts, no story." ~ Chris Brady
