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What if i'm not using SSL certificate for my website?

i working on my website to cover the topic extender.linksys.com. right now it's live without SSL certificate. is this effect my SEO ranking? 

 

Help Me pls!

3 REPLIES 3
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Re: What if i'm not using SSL certificate for my website?

SSL is not optional. It's mandatory. If your site is not using HTTPS, You can't rank RANK your site with Google whatever you do. 

Super User I Super User I
Super User I
Solution

Re: What if i'm not using SSL certificate for my website?

@Extender_Setup 

 

SSL is also a trust factor thing and has been standard and customary for several years now.

 

Not having an SSL may have not only have a negative impact on your rankings but it will leave a negative impression with site visitors who look for that locked padlock icon to know they are on a site that understands technology -- and that they can trust.  

 

So, SSL really isn't a choice -- it is a necessary part of having a website.

 

HTH! Smiley Wink

Judith
"All people are the same; only their habits differ." ~Confucius

Re: What if i'm not using SSL certificate for my website?

I'd always advise using an ssl, even a basic version. This is NOT essential and your site WILL still rank, however visitors will receive an insecure warning which can be quite off-putting to some viewers. A secure site and secure content will increase your google rank but there are many factors at play. Don't think an ssl will send you to the top of google without a multitude of other methods in place.