Nomdaploom wrote,
Copywriting...
A request for a repository of copy writing tips and tricks, or at least a suppository to counteract tech' overload...and a test to see if GD moderators possess perspicacity…
So, this is a step away from the plethora of technical posts. It could be our first step in the journey to having a website that gives visitors what they are looking for. As opposed to what we want to tell them about ourselves, our great products, and services.
As the saying goes..."sell benefits, not features."
Now far be it for a toffee-nosed Brit to sound off, and I don't speak American....but somebody has to do it right, right?
So, some basic rules that I evidently struggle with (as this would have been at the top of the page), and that is a STM (snigger to myself) as opposed to a LOL: