Originally, ccTLDs were intended to designate a geographic location. For example, .us let everyone know you were based in the United States. But someone got clever. They realized the .us TLD domain could also mean “us.” Now there are all kinds of opportunities to get creative with your online presence by using a ccTLD domain like:
We’ve covered lots of ground when it comes to dialing in a domain that spotlights your online presence. But what about people who don’t use the English lettering system? If, say, you use the Cyrillic alphabet, what happens if you need ж or ҽ in your TLD domain? Enter the Internationalized Domain Name (IDN).
With the IDN, you can spell it out the same way online and offline. It lets you use the characters you normally would in your native language and lets your visitors know they’re in the right place. If you have a global presence, locking down an IDN is a must.